Practical guides on registering, using and protecting trademarks in China.
Full Chinese translations of corporate documents: accurate entity names, addresses and document-specific confirmation for a China trademark filing.
Read articleEvery China trademark application goes through CNIPA. Here is what the office actually does, how examination works, and what it means for foreign applicants.
Read articleHow to verify a China trademark agency, compare written scope and fees, and recognise misleading promises before appointing an agent.
Read articleBoth routes reach the same register, but Madrid ties your Chinese registration to your home mark for five years. How cost, timeline and central attack risk compare.
Read articleWhy a Latin-script trademark does not cover your Chinese brand name, and how to choose and register a Chinese name for your brand.
Read articleHow Nice classes, similar groups and individual goods or services interact in a China filing, including when Class 35 is relevant.
Read articleA Chinese registration unused for three consecutive years can be cancelled by anyone, and the burden of proving use falls on you. What evidence is accepted, and where it breaks down.
Read articleHow to assess a China trademark refusal, calculate the 15-day review period and distinguish the refused goods from an accepted part.
Read articleHow to search the Chinese trademark register and assess similarity in sound, appearance and meaning, including cross-class risks and the search blind period.
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