August 1, 2026
Recording a Trademark Licence in China
Introduction: recording a licence is not optional housekeeping Where a foreign brand owner licenses a Chinese company to use its mark, or where a Chinese...
Read articlePractical guides on registering, using and protecting trademarks in China.
Introduction: recording a licence is not optional housekeeping Where a foreign brand owner licenses a Chinese company to use its mark, or where a Chinese...
Read articleIntroduction: the procedure is where cases are lost A non-use cancellation is the most common contested proceeding a Chinese registration faces. Most published...
Read articleIntroduction: three proceedings, three different clocks Opposition, non-use cancellation and invalidation are the three contested proceedings a Chinese...
Read articleIntroduction: services are used differently Most guidance on proving trademark use in China is written with goods in mind. Invoices, packaging, shipments...
Read articleIntroduction: when you lose the mark without fault A registered Chinese trademark can be cancelled for non-use if it has not been used for three consecutive...
Read articleIntroduction: the evidence that does not count A foreign brand owner facing a non-use cancellation in China is usually advised to "file evidence of use". The...
Read articleIntroduction: the notice is valid even if you never saw it When an opposition, a non-use cancellation or an invalidation action is filed against a Chinese...
Read articleIntroduction: the deadline may start before you know about it Most foreign applicants assume a Chinese trademark deadline begins when the notice lands in their...
Read articleIntroduction: the questions a foreign applicant asks about an English word mark Foreign brand owners filing English word marks in China tend to ask a...
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