When a listing appears to misuse your trademark, save the page and identify exactly where the mark appears. A logo visible only on delivered packaging calls for different evidence from a logo displayed in the listing photos. Check which market the listing targets and which registration supports the complaint before choosing the portal.
Where to submit the complaint
| Marketplace | What to do |
|---|---|
| AliExpress and Taobao | In Alibaba’s IP Protection Platform, submit your identity and proof of rights for verification. Then choose the marketplace and submit the listing complaint against the verified right. Alibaba IPP instructions · Alibaba IPP FAQ |
| Temu | Sign in to the IP Portal as the owner or an authorised agent. Identify the mark, the sellers and product URLs, and specify whether the issue appears in the listing text, images, physical product or packaging. Include a test-buy order ID if relevant. Temu IP Portal · Temu IP policy |
| JD | Sign in with a JD account, complete the complainant and rights information, then file through JD’s IP protection system. An agent should provide identification and authority to act. JD complaint instructions · JD platform agreement |
What evidence should go with each URL?
- Show the right. Identify the trademark, registration number, territory, owner and covered goods. Include the registration certificate and evidence of authority if someone files on the owner’s behalf.
- Identify the exact listing. Save the URL, seller name, product ID, relevant variant and a dated capture. Point to the specific photo or text that shows the use.
- Explain the match. For each URL, link the mark and goods in the listing to the registration. If the physical product is the issue, preserve the order record and photograph the item, packaging and labels. Describe specific features that distinguish it from a genuine product.
- Check the seller’s explanation. A seller outside your authorised network might still be offering genuine goods. If the seller provides invoices or an authorisation, check who issued them, which goods they cover and whether they correspond to the listing before responding. Alibaba IPP FAQ · Temu IP policy
How to handle a rejection or a new listing
Keep a log of URLs, complaint IDs, decisions and any response deadlines. If a complaint is rejected, use the reason to identify the missing link. A certificate in a former corporate name may call for change-of-name evidence. A seller using genuine photos but shipping a different item may call for a documented test purchase. If the same product reappears under a new URL, preserve the new listing and connect it to earlier evidence where you can show the relationship.
Where China’s E-Commerce Law applies, submit preliminary evidence of infringement. If you receive a seller’s non-infringement statement through the platform, act promptly if you want the takedown to remain in place. Article 43 generally requires the platform to lift its measures if, within 15 days of your receipt, it has received no notice that you filed an administrative complaint or lawsuit. Check the applicable process for the marketplace and territory involved. An erroneous notice that causes harm can give rise to liability, and a bad-faith erroneous notice can result in double compensation. China E-Commerce Law, Articles 42–43
If the same seller appears to ship suspect goods from China, keep the evidence that identifies the exporter, port and shipment. Those details serve a separate purpose in a Customs detention request. Customs IPR Protection Regulations, Articles 12–16